Nutrition Insight | Vitafoods 2020: Storytelling underscored as consumers seek sourcing narratives

7 September 2020 | Katherine Durrell, with additional reporting by Benjamin Ferrer

Storytelling is taking center stage at Vitafoods Virtual Expo 2020, with industry responding to the rising consumer demands around ethical sourcing. Claims like organic and Fairtrade are proliferating in products that address needs from immunity to protein. Speaking to Diana Food and Allmicroalgae, both of which are presenting at the trade show (September 7 to 11), NutritionInsight sheds light on overcoming challenges in this space.

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